We enjoy learning new things. We take walks, naps, and meditate. We used to do aerobics. We want to share what we learn with others, and those we share with gravitate toward our magnetic force of knowledge. We admire those who have the discipline to make time to learn new things.

We are enthusiastic people. We celebrate each other’s victories. We’re not despondent wet rags. We don’t mope, brood, sulk, despair, gloom or grump. We are not curmudgeonly malcontents. Our office is a place of joy and uplift—because it’s comprised of joyful, positive and uplifting souls.

We are not afraid of what we don’t know. We blame ourselves first. And second. And third. We can criticize ourselves in the face of success. All the more so in the face of failure. We are eternally discontent with ourselves and our performance. We can accept critical feedback because we believe it. There’s a lot more we don’t know than we know, even about the things we know. We admit it, and act accordingly (not to our clients). We listen—as if the person we’re talking to has something worth hearing.

We can. We will. Even when the odds are stacked against us. We pop off the runner's block, and figure it out once we're in motion. It’s the fantastical over the statistic, and it’s the matter of every outsized accomplishment. We pursue not what is rational or pragmatic or sensible, but what is great and spectacular.

We don’t take ourselves too seriously. We laugh at each other but we mainly laugh at ourselves. We strive to be the butt of our own jokes at least 50% of the time. Some of our best campaign ideas have been born from the ashes of a self-deprecating joke.