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WHAT WILL YOU GET?

A structured, end-to-end AI & Automation Audit Experience designed to uncover inefficiencies, identify automation opportunities, and give you a clear path to scale — without increasing headcount.

WHAT WILL YOU WALK AWAY WITH?

During this session, you’ll gain:

- A clear understanding of what’s slowing your business down

- Insight into where AI and automation can have immediate impact

- A high-level roadmap to help you scale without increasing headcount

- Clarity on the next steps to modernise your systems and operations

- No fluff — just practical, tailored insights specific to your business.

HOW DOES IT WORK?

Step 1 – Complete the Application Form
Tell us about your business, current challenges, and goals.

Step 2 – Qualification Review
If we believe we can generate real ROI for your business, you’ll be invited to book a session.

Step 3 – AI Audit Session
You’ll speak with an AI & Automation Consultant who will:

- Identify key inefficiencies and bottlenecks

- Highlight quick wins and high-impact opportunities

- Outline a tailored automation strategy for your business.

IS THIS YOU?

👋🏻 Hey, I'm Daniel. It's great to meet you...

And how did you find out about us?

Awesome! I want to learn more about your business to see if / how I can help you...

Now lets briefly figure out what your goals are...

About the In-Person Events

Twice a year, we gather for powerful in-person events.

Two times a year, Platinum members step away from the screen and join forces in person for a time of strategic acceleration.

These aren't your run-of-the-mill industry get-togethers. Our Platinum events are engineered to serve as launchpads for explosive growth.

How do we do it?

Breaking bread together: Nothing stirs up creative energy like shared meals and relaxed conversation. The best strategies often originate over dinner and drinks.

Non-stop networking and brainstorming: We take collaboration to the next level, creating an environment for constant ideation and problem-solving throughout the week.

Dedicated workshops: Our high-powered workshops provide you with invaluable time to strategize and implement new tactics. This is your opportunity to work ON your business, rather than just IN it.

These catalyst events take place in spring and fall, aligning with the seasons of change. So why not change the trajectory of your SaaS journey?

The Next Event is October 2024

February 2023

June 2023

"I used to be a total non-events person... But coming to Matt's events I realized that there's SO much value you can take from these things than if you didn't join.

Everything I listen to I'm like 💡 "I could use that for my own business!"

It's revealed aspects of my business that I didn't even know I needed to focus on. It's opened my eyes to what I should focus on more"

Chris L., LawHustle

Graham Lightner

Chief Operations Officer

Introducing Graham Lightner: the wizard behind the curtain, the operational prodigy who keeps the cogs of HL Pro Tools turning seamlessly. He's not just Matt's right hand man—he's the backbone, the pulse, and the driving force behind the engine of success that is HL Pro Tools.

Graham has a knack for operations and team building. He sees the big picture, sure, but it's the nuts and bolts that truly light his fire. He revels in the intricate dance of systems and processes, choreographing them into a performance that's as seamless as it is impressive.

He's a firm believer in the power of people, of culture, of creating an environment where everyone feels valued and empowered. He knows that a team's success is built on more than just tasks and targets—it's built on trust, respect, and a shared vision of excellence.

Melanie Knueven

Director of Operations

Introducing Melanie Knueven, the brilliant mind behind streamlined operations and efficient project management at HL Pro Tools. As the Director of Operations, Melanie has a remarkable talent for creating standard operating procedures and processes that bring harmony to projects, teams, and tasks.

Melanie's expertise lies in her ability to transform chaos into order. With a keen eye for detail and a passion for optimization, she crafts SOPs that become the guiding light for the entire team. She firmly believes in the adage "what gets measured gets managed," ensuring that every aspect of the business is meticulously tracked and improved upon.

As a true advocate of efficiency, Melanie understands that smooth operations are the backbone of success. By implementing her well-crafted processes, she empowers others to work seamlessly and achieve their full potential. Melanie delivers exceptional results and drives businesses forward with precision and purpose.

"If you're in the SaaS space, if you're an entrepreneur, if you're a marketer... I think this is a great fit. A lot of actionable advice + a lot of super inspiring stories and use cases. It's been an amazing experience, top to bottom."

Will H., Big Little Gyms

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