These customer satisfaction surveys allow for feedback unedited. Here unlike the mystery shoppers, real customers are interviewed and they tell us exactly what their impressions are about products and services. This form of feedback is vital to understand what customers are thinking and feeling and ultimately deciding about your services. These customers are asked to answer questions via an online survey form to rate their experience with an organization, product or service. The questions may bring about quantitative responses and/or qualitative narrative. Specific questions can be asked to focus on current promotions, observed behaviors, or areas on which the organization would like feedback.