Sales and Marketing Skills

Marketing Essentials

This  training course aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet.

Course objectives:

By the end of this training course participants will be able to:

  •   Understand what marketing is and differentiate between sales and marketing.
  •   Describe key marketing concepts and terminology.
  •   Prepare to commission research and put together a research brief.
  •   Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
  •   List the components of a marketing plan.
  •   Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.



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